Data analysts can sometimes be left off the team until we want them to prove our case or “make the numbers work.” This is a traditional and normal way to deal with analytics related to strategic work. Another way to deal with them is to let the Finance department drive strategy, putting all of our eggs into the numbers basket. Neither approach is optimal, or even aligned with the realities of business in the real world.
I have been talking a lot about analytics over the past few months, as my most recent employment was in a contract role as a Benefits Analyst and I have had a few interviews lately for roles that are data intensive.
Along the way I have found that a few principles about analytics have been forefront in my mind:
- Data can be manipulated to say anything you want it to.
- When data says what you want it to, it might not actually be saying anything meaningful. Or helpful. It can be counterproductive by reaffirming existing prejudices.
- Approaching data analysis with a question to answer as opposed to a thesis to prove may result in unexpected insights.
- Unexpected, even undesirable, answers to our questions bring us closer to a real solution than simply proving a case.
When strategic planning initiatives partner operations and analysis, the end result is more powerful and more relevant than either of the disciplines working independently. It is far more efficient for a team to face objective realities of both practice and data along the way than it is to construct a plan that is doomed to fail by way of negligence.
By “Fresh Meat,” I am referring not to someone who is young or early career, though he could be. What I am talking about here is the person who is new to the organization, even as little as 6 months tenure.
When we think about forming strategic planning teams, we don’t normally think to ourselves, “You know who would be perfect for this project? The brand new specialist on the division Sales team!” We are more likely to say, “We really need folks who know this organization inside and out.” And we’d be right. But that naivete about this specific organization is exactly why Fresh Meat needs to be on our strategy team.
The “newbie” is the one that comes in with current and relevant experience with what other organizations are doing. Your new employee has all the comparisons to their previous company fresh in mind: what worked at Starbucks, what didn’t work at Twitter, how adidas approached this problem, while Nike did it this other way.
Don’t get me wrong. The team doesn’t need the ultimate surf and turf of newbies. Hopefully, your strategy team members already hail from a variety of other organizations and industries. What this person brings is not necessarily organizational diversity so much as recency. I was on a team a few years back that had members hailing from some big players in the Northwest. It was a diverse team with representation from Nike, TMobile, Starbucks and others. What the Fresh Meat brought us was current experience, untainted by internal expectations about what was possible.
I have been quiet with the posting lately. As can happen with anyone or anything, other priorities overwhelmed. Working on some new material that will be posted soon!